Practitioner Reference
AEO Periodic Table:
103 AEO / GEO Signals
The AEO Periodic Table is a comprehensive mapping of 103 signals that influence whether ChatGPT, Perplexity, and Google AI Overviews cite your brand as the answer.
Every signal decoded
The table categorizes 103 signals by their impact on AI visibility, grouping them into functional families so you know exactly where to focus your resources.
Brand Demand Signal
Detailed breakdown of the Bd (Brand Demand) signal, its weight, and optimization examples.
Comparisons Signal
How to structure direct X vs Y comparison content for answer engines.
Technical & Crawlability
Filtering the table to reveal signals focused on technical readiness.
Content & Answers
Filtering the table to reveal signals related to answer structure and quality.
Off-Site & Platforms
The series of signals tracking external mentions and reach outside your domain.
Schema & Structured Data
Isolate the eight signals that help answer engines understand structured information.
Authority & E-E-A-T
Explore the ten signals associated with expertise, authority, and trust.
Evidence & Citations
Review the eight signals that strengthen sourcing, statistics, and supporting evidence.
Definitions Signal
See what a signal means, why it matters, where to focus, and how to optimize it.
Q&A Format Signal
A complete signal detail with practical guidance, examples, and references.
Direct Answers Signal
Explore another example of the table’s detailed tactical recommendations.
Structured for strategy.
Stop guessing what language models care about. The table organizes optimization vectors into nine distinct element families:
- Content & Answers (14 signals)
- Structure & Formatting (12 signals)
- Technical & Crawlability (12 signals)
- Schema & Structured Data (8 signals)
- Authority & E-E-A-T (10 signals)
- Evidence & Citations (8 signals)
- Brand & Entity (9 signals)
- Off-Site, Reach & Platforms (15 signals)
- Violations & Pitfalls (15 negative signals)
Free interactive resource
Access the interactive Periodic Table
Filter all 103 signals by category and open any element for its definition, impact, optimization guidance, examples, and references.
Turn signals into strategy.
Want to see how your brand stacks up across these 103 signals? Request a free AI Search Visibility Audit today.
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