The Official Guide to AI Search.
Written by the founder of brandleap.ai and published by O'Reilly, this is the definitive playbook for marketing leaders who need their brands discovered and cited by ChatGPT, Perplexity, and Google AI Overviews.
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The New Rules of Discovery
Stop optimizing for algorithms from 2015.
Traditional SEO was built for a world of links, ten blue links, and manual research. Today, AI models read, synthesize, and answer directly. If your brand isn't structured for Answer Engines, you won't make the cut.
The Old Way (SEO)
- Targeting broad keyword volumes
- Building massive, sprawling resource centers
- Relying solely on inbound backlinks
- Formatting for human skimming only
The New Way (AEO)
- Targeting entity relationships and questions
- Building high-density, fact-rich answer packets
- Syndicating proof to authoritative third parties
- Formatting for machine-readability and LLM ingestion
What You’ll Learn
A practitioner's guide to LLM visibility.
This isn't theoretical philosophy about the future of AI. It is a technical, tactical, and strategic blueprint for marketing teams who need to drive revenue today.
Order the PaperbackThe Five Pillars of Answer Engine Optimization
Build a practical framework for making your brand understandable, credible, and visible to answer engines.
Map Your Brand to Semantic Entities
Help language models understand what your brand does, who it serves, and how it relates to the topics that matter.
Train AI on Your Product Features
Structure product and service information so AI systems can interpret your differentiators accurately.
Build Content for AI-Powered Discovery
Create content architecture designed for answer engines including Perplexity and Google’s AI experiences.
Measure AEO Performance
Connect AI visibility to meaningful business outcomes using metrics designed for the new search landscape.
About the Author
Rod Stockebrand
Rod Stockebrand is the founder of Brandleap.ai and the author of Answer Engine Optimization. His work helps organizations adapt their discoverability strategies for AI-powered search and answer engines.
Founder, Brandleap.ai