SAMPLE 01
All-categories brand journey map
Research Labs
Brandleap Research Labs · Report 05
AI Prompt Journey Report
Named while browsing, gone at checkout.
A 56-page study follows shoppers from early exploration to purchase-stage prompts. Across six On product lines and six shopper types, it examines how recommendations can shift as intent becomes more specific.
US market · sample run dated October 18, 202656 pages
Dated sample research. The findings are not live monitoring, universal rankings or a brand endorsement.
Preview 01 / 08 · All-categories brand journey map
24
shopper journeys
7 + 1
AI models + search-grounded engine
4,032
answers reviewed
6 × 6
product lines × shopper types
The study
A fixed sample. Questions worth asking.
A 56-page study follows shoppers from early exploration to purchase-stage prompts. Across six On product lines and six shopper types, it examines how recommendations can shift as intent becomes more specific. The report’s dated scope makes the evidence legible without presenting it as a live or universal claim.
This report describes public-source research and model tests for a dated US-market sample; it does not use private client data. AI outputs can vary with prompt wording, model versions, retrieval and time. Findings are not a live view of all shoppers or a prediction of future recommendations. The source PDF carries a Confidential footer; this public page shows only watermarked sample previews and does not reproduce the full document. No On endorsement is implied.
01 / READ
Explore-to-Buy contrast
In the tested memory-model prompts, On mentions appeared in 15% of Explore answers and 1% of Buy answers. These rates describe this sample only.
02 / READ
A narrow checkout signal
Among 30 conversations that considered On, three still named On at the Buy stage in the sampled journeys.
03 / READ
Deep and short prompts
The design used 24 journeys, 168 deep prompts and 168 short prompts, producing 4,032 answers across the tested systems.
Inside the report
Selected pages. Original evidence.
These are watermarked page previews from the report. Open any sample at full size; the full PDF is not publicly downloadable.
Watermarked page preview
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Journey map
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Prompt journey playbook
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Actions and implications
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Buying stages, step by step
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All 24 shopper journeys
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Visibility by AI engine
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Who takes the sale
A note on interpretation. This is a finite, dated sample. Model answers vary and can change; the report does not represent all public opinion or promise future inclusion in AI answers.
Responsible reading
Useful evidence has clear edges.
What it offers
A transparent sample design, dated findings and a practical way to discuss AI-assisted discovery with a technical marketing team.
What it is not
Not a live dashboard, universal ranking, customer panel, endorsement or guarantee of future visibility. Read the scope and limitations before generalizing.
More evidence-led research from Brandleap Research Labs.
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